Independent objects · considered slowly, presented clearly

Uzakara / Stories

Your feed is not your taste.

Recommendation can surface something useful. It cannot do the choosing for you.

Convenience is not judgment

A feed is good at reducing friction. It remembers what you clicked, predicts what resembles it and keeps the stream moving. Taste works in the opposite direction: it often begins when you stop.

Attention makes differences visible

Objects become interchangeable when we stop asking why one was made this way, by this maker, from this material. The point of an edit is not to announce that everything is exceptional. It is to make the differences legible.

Use machines. Keep the judgment.

Technology can help search, translate, compare and organize. The final decision still belongs to a person. Uzakara uses systems to widen the field and human judgment to narrow the shelf.

Notes from Uzakara

Notes from Uzakara

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